Around the Net
Marketing At Comic-Con Is Very Real
- Knowledge@Wharton, Wednesday, August 9, 2017 8 AM
While virtual reality and other digital experiences were still in evidence all around Comic-Con, three of this year’s most talked-about offsite marketing “experiences” — The Blade Runner 2049 Experience, the Mr. Robot Experience, and the Westworld Experience — depended in whole or in part on physically constructed environments populated by actors rather than computer-generated simulations.
