'Good Housekeeping' Taps Into Goodwill, Bestows Humanitarian Seal

Hearst’s Good Housekeeping magazine, which has been lending its editorial seal of approval to products and brands since 1909, has introduced its first ever “Humanitarian Seal” to “give consumers the same confidence when choosing to support a charitable organization.”

GH’s first humanitarian seal has been bestowed on WE, a charity founded in 1995, that empowers, educates and celebrates “young people changing the world.” 

GH said the new emblem builds on the “kind cycle” initiative it launched last year encouraging its 30 million-plus readers to “get more involved in giving back locally, nationally and globally.”

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