Around the Net
General Electric CMO On The Need For 'Growth Hunters'
- Marketing Week, Friday, August 11, 2017 8 AM
The marketing team at GE has adopted a growth hunting formula, focused on creating new demand, shaping opportunities and capturing demand. CMO Linda Boff encourages her marketers to use technology to drive as far down the conversion funnel as possible, so that any leads they hand over to the rest of the team are real business opportunities.
