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FCA Hopes Maserati Can Be Tesla Beater With Electric Offering

In announcing that all new Maserati models will carry some form of electrification, FCA CEO Sergio Marchionne appears to have accomplished at least two objectives. First, it signals that Maserati intends to aim its own considerable premium brand and engineering expertise directly at Tesla’s initial hold on the ultra-priced EV market. And second, it indicates that he intends FCA no longer to be an overall laggard in the electrification trend.

 

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