DoorDash is invested in the college football season, kicking off an integrated campaign running on TV, streaming and social media.

The ad was spearheaded by Suprette, DoorDash’s in house agency. The spot was directed by Richard Downie of Mike TeeVee.

The campaign kicks off with “Too Much Winning Energy,” with mascots from The University of Alabama and Ohio State University. They appear in unexpected places to illustrate the energy DoorDash Streaks, its new rewards program, brings.

DoorDash is also teaming with Learfield to align with 11 big football programs, including Michigan and Texas. Also included in marketing efforts are a national tailgate tour, on-campus activations and NIL-led content.

“As DoorDash becomes an essential part of everyday life, college football is the next frontier to deepen our connections with fans on game day, whether they're at a tailgate, at home or in a dorm,” said Gina Igwe, vice president, consumer marketing at DoorDash. “By teaming up with Learfield, we’re creating meaningful touchpoints to take the energy, community and tradition of college football to the next level.”