• by Tanya Gazdik , Yesterday

Hyundai Motor is the exclusive sponsor of a four-part series from CNN that explores the global rise of Korean culture.

“K-Everything” premiered May 9 on CNN International and HBO Max. It is also available to CNN streaming subscribers on demand in the U.S.

The series aims to spotlight the creative forces behind Korean music, film, food and beauty. It is hosted and executive produced by Tony-award-nominated actor, director, producer, and social advocate Daniel Dae Kim.

Across four immersive episodes, the series will examine the industries and creators driving the “Korean Wave.” For music, the episode looks into the global success of K-pop, with Kim meeting some of the biggest stars in the business to reveal how Korean pop harnessed the devotion of worldwide superfans to dominate the charts. 

The episode focusing on film offers an exploration of Korea’s cinematic transformation, with voices such as actor Lee Byung Hun, director Yeon Sang-ho and influential producer Miky Lee. Visiting K-drama film sets and cutting-edge special-effects studios, Kim examines the dramatic ascent of K-film, from an era of strict censorship to Oscar triumphs and record-shattering streaming success for K-dramas.  

For food, the show takes viewers on a journey through Korean cuisine’s global rise, featuring chefs and restauranteurs Corey Lee, Mingoo Kang and Cho Hee Sook. Kim attends a vibrant kimchi festival in Pyeongchang, and also discovers how K-food is reshaping dining across the globe, from street food to three Michelin-starred restaurants.

Finally, an examination of K-beauty’s cultural roots and global influence includes top model Irene Kim and beauty influencer Leo J.

The subject matter aligns with Hyundai Motor’s “Progress for Humanity” vision, celebrating Korea’s legacy of innovation and cultural influence.

Hyundai Motor’s sponsorship reflects its own journey, having grown from its Korean roots into a global mobility leader alongside the nation's cultural renaissance. By supporting this series, Hyundai Motor is aligned with a story of how a deep heritage of innovation can create a global phenomenon, according to the automaker.

In addition to the broadcast and streaming availability, a dedicated digital hub featuring a suite of digital and social content celebrating Korean creativity and cultural impact is available online.