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Do-Good Companies Can Appear To Be Greedy

  • Salon, Thursday, August 17, 2017 8:01 AM

Years ago, just about every organization intent on doing good was a nonprofit. Today, hybrid outfits blend the traditional profit-seeking goals of companies with a social purpose intended to benefit society. Also known as for-profit social enterprises and public-benefit corporations, they can be hard to spot.

 

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