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Arby's Elevates Lynch, Taylor

Arby’s Restaurant Group has named the company’s former chief marketing officer Rob Lynch president of the Arby’s concept. Lynch was previously the unit’s brand president and chief marketing officer, and has held marketing roles at Taco Bell, Procter & Gamble and The HJ Heinz Company. In his new role, Lynch will oversee brand marketing, operations and development, and will serve as president of the Arby’s Franchise Association. The company also promoted senior vice president of marketing Jim Taylor to CMO, where he will lead research and development, new product innovation, and advertising and media planning.

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