Wireless marketing company CLX plans to announce today that it has completed a pilot program for businesses that wish to send surveys to consumers via wireless devices.
The program, dubbed
"Pollcast," allows companies using its survey platform to compensate its users for their responses, either through small cash sums (which are applied to their mobile phone bills) or through airline
miles, or hotel or car rental bonus points. The user base comes from a group of opt-in subscribers--dubbed "MemberMatrix"--collected by CLX itself. The company keeps extensive demographic data on its
subscriber base, including geographic location, age, gender, and preferences for various consumer goods. The subscribers are 15 years of age and up, and sign up to receive poll messages from CLX in
exchange for compensation when they respond.
CLX's pilot program, conducted over the last three months, involved hotels in the Marriott chain surveying consumers about their interest in
special officers. CLX said the surveys garnered a 60 percent response rate.
In the past, CLX has done marketing campaigns for retailers, consumer brands, and marketing companies, focusing on
sports drinks, athletic gear, and clothing outlets.