Around the Net
Consumers Prefer To Buy Direct From Brands, Circumvent Retailers
- Marketing Land, Friday, September 1, 2017 7:38 AM
While Millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that brands and retailers that get the customer experience right will see greater loyalty. Amazon is example number one of customer loyalty in a digital age, according to a report from Astound Commerce.
