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McDonald's Targets African Americans Online

McDonald's is promoting its new Fruit & Walnut Salad by enticing African-American women to engage with rich media ad units. The six-week campaign was designed by digital marketing agency ImagineThat in conjunction with McDonald's multicultural marketing agency, Burrell, a unit of Publicis. Spend wasn't disclosed.

Read the whole story at ClickZ, May 31, 2005 »

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