As business travel picks up, British Airways and Virgin Atlantic have created advertising campaigns to promote their business-class service to American executives. Virgin Atlantic's $4.5 million
campaign focuses on the carrier's 16 daily flights out of its nine gateways in the United States. Each flight has been given a name that evokes the romance and elegance of travel in years past and is
described on new Web sites - one for each flight - and in ads in regional editions of national magazines.
Read the whole story at The New York Times, May 31, 2005 »