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Frito-Lay Plans For Organic Offerings

  • Bloomberg, Wednesday, September 6, 2017 8 AM

Frito-Lay, the snack giant known for Doritos, Ruffles and Funyuns, has versions of 11 core chip brands without artificial ingredients -- including Lay's, Tostitos and Cheetos -- and aims to break out of the traditional snack aisle and get into organic grocery stores. The lineup, marketed under the name "Simply," meets all the criteria needed to be sold in Whole Foods, according to PepsiCo executives

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