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MillerCoors To Launch Fruit-Flavored Beer
- Drinks Business Review, Tuesday, September 12, 2017 8 AM
American brewing company MillerCoors is set to launch a new beer, dubbed Two Hats, early next year aimed at consumers aged 21 to 24 years. The new brand of light beer will come in the fruit flavors of lime and pineapple. MillerCoors’ has cited a research report from Mintel saying that the flavored beer market now accounts for 27% of the total U.S. beer launches, which in itself is an 85% increase from 2010.
