• by Ray Schultz , September 12, 2017

Movable Ink has migrated of all its clients to its new intelligent content platform. The platform automates the creation, deployment and measurement of personalized email content, according to Movable Ink.

Announced at Movable Ink’s Think Summit in New York, the platform is part of an ongoing development effort for the firm.  

CEO Vivek Sharma said the company would invest $25 million up to the end of next year in new product efforts, including personnel costs. Movable Ink plans to triple the size of its product team, including data scientists, developers and engineers. 

“All these teams will continue to be an innovation engine,” Sharma added.  The firm is also moving to a quarterly product launch schedule. 

Sharma contends that content remains a “significant bottleneck” for many marketers. They face struggles for resources and budget to produce branded content.

Movable Ink’s platform allows marketers to create intelligent content from any content, data, and business logic, the company states. 

The company also offers two tools:

Studio enables brands to create attractive email experiences, using APIs and dynamic data. It is as easy to use as PowerPoint and as powerful as Photoshop, the firm states. 

Data Sources enables allows marketers to take existing data and use it to create intelligent content.

"Betfair has been a power user of Movable Ink’s new platform for the past several months,” says Adam Farquharson, CRM optimization manager for Betfair. He says the company has used the new data sources features to set up multiple XML feeds and was able to launch 8 different jackpot feeds within a week.

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