- Mashable, Wednesday, September 13, 2017 8:07 AM
With Pumpkin Spice Latte, Starbucks has created a social phenomenon that transcends a relatively simple caffeinated concoction. It's a derisive cultural cue for the stereotypically "basic" taste,
the genesis of a flavor trend that's invaded every other corner of the seasonal food world, and a 14-year-old cash-cow menu item that has become synonymous with the Seattle coffee house chain's
brand.
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