Around the Net
NBA Tip-Off Campaign Shows 'I'm Why' Players, Fans Are Pumped
- NYSportsJournalism.com, Tuesday, September 19, 2017 8 AM
With NBA 2017-18 just about a month away, the league has started to market the season in earnest, unveiling three spots with the tag “I’m Why,” under its ongoing umbrella campaign, “This Is Why We Play.” Spots will break on ABC on Sept. 24 during Game 1 of the WNBA Finals between the Los Angeles Sparks and Minnesota Lynx. They will then go in to regular rotation on ESPN, TNT, NBA TV, NBA.com and NBA apps.
