Rich media company PointRoll named Gian Lombardi as regional vice president in charge of the company's East Coast sales group, and Karie Gilson as director of channel development. Lombardi previously
worked at DoubleClick--as did PointRoll's Chief Operating Officer Christopher Saridakis--and at Maven. Gilson had previously been with the Interactive Advertising Bureau. Lombardi started at PointRoll
Tuesday, while Gilson began last week.
Meanwhile, PointRoll continues to seek possible merger partners. Several months ago, PointRoll hired the Jordan, Edmiston Group, Inc. to field offers for
the company. "There are many companies that have shown interest," said a company representative in an e-mail.
--Wendy Davis