Around the Net
Lay's Relies On Fans For Crowdsourcing
- Brand Channel, Thursday, September 21, 2017 8 AM
Now in its fourth year, “Do Us a Flavor” is asking U.S. fans, not just for their flavor ideas but also for the story or inspiration behind them. This year’s version—”Lay’s Do Us a Flavor: The Pitch”—asks fans to “pitch” their best Lay’s potato chip flavor ideas and the back story through a photo, video and/or written description to bring the idea to life.
