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Lay's Relies On Fans For Crowdsourcing

Now in its fourth year, “Do Us a Flavor” is asking U.S. fans, not just for their flavor ideas but also for the story or inspiration behind them. This year’s version—”Lay’s Do Us a Flavor: The Pitch”—asks fans to “pitch” their best Lay’s potato chip flavor ideas and the back story through a photo, video and/or written description to bring the idea to life.


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