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A Failed TV Show Attempts New Life as a Yahoo Webcast

In two brief runs on broadcast television, the live-concert show "Pepsi Smash" drew only a modest audience, but Yahoo is betting that putting the program online will be a boon to its digital music offerings. Yahoo today plans to introduce a section of its Web site housing a redesigned version of "Smash," which as a program on the WB network attracted an average of just 1.3 million viewers in eight episodes last summer. Yahoo and Pepsi are reviving the show as a collection of video segments on the Web, with plans to serve up digital streams of live performances from Coldplay, Kanye West and Gwen Stefani, along with new clips designed for short-attention-span online viewing.

Read the whole story at The New York Times, June 2, 2005 »

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