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Citi Discovers The Power Of Music

Citi has built its entertainment program, Private Pass, from the ground up into one of the largest consumer-access platforms at a time when many brands are trying to find ways to deepen and extend relationships with their customers. In a week that it also rose on Interbrand’s Best Global Brands ranking, Citi is launching a campaign that relies on one of the biggest ways brands can connect with consumers—music.


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