It is closing its online store.
The company’s chief executive, Kevin Johnson, spoke on Starbucks’ most recent earnings call about a “seismic shift” in retailing. To
survive, he said, merchants need to create unique and immersive in-store experiences. The digital store stocked items like Starbucks coffee and branded mugs and tumblers, along with a selection
of espresso machines, brewing tools and other accessories.
Read the whole story at The New York Times »
