Around the Net
Hardee's, Carl's Jr. Returns To Food Quality Message
- Brand Channel, Tuesday, October 3, 2017 8 AM
CKE Restaurants’ Hardee’s and Carl’s Jr. brands have been notorious as of late for leveraging sex appeal by using scantily clad models such as Kate Upton and Paris Hilton in their campaigns. But under new CMO Jeff Jenkins, Carl’s Jr. and Hardee’s are not bringing sexy back. Instead, they’re returning to the message of food quality and value that made them regional powerhouses, giving them a strong foundation and identity.
