Tech product placement is going into overdrive, with several prime-time shows basing plot lines around hip gadgets and gizmos. And soon, thanks to interactive "object-tracking" technology, consumers
may be able to buy featured products with a click of the remote. As consumers turn away from traditional advertising, tech marketers are picking up the slack by weaving lots of gadgets into the fabric
of TV shows and movies. The net, video games and ad-skipping DVRs are forcing marketers to focus more attention on "branded entertainment."
Read the whole story at Wired, June 3, 2005 »