Ford Motor Company is giving Web users a virtual test drive of its new high-end sports car, the Ford GT, via a downloadable racing game. The new multi-level game, dubbed the Supercar Challenge, is
aimed at reaching both potential Ford buyers and youngsters who might aspire to buy a Ford in the future. Wild Tangent built the game and JWT Detroit is handling the overall communications plan.
Read the whole story at Clickz, June 6, 2005 »