JW Player, an independent video publishing platform that has one of the most distributed video players in the world, has hired marketing veteran Miles Williams as CMO.
Williams -- who joins JW Player from CMO of dynamic email marketing platform Movable Ink, where he served as CMO -- previously was vice president-marketing at microstock photography platform Shutterstock.
Williams' appointment signals that JW Player is looking to raise its profile. Its video player, which generally is white-labeled, reaches more than 1.8 billion unique devices monthly worldwide.