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'Pure Michigan' Tourism Campaign Ages Well

Google “Pure Michigan”  and you’ll get more than 1.5 million results. The brand and commercials show no signs of wearing out, their creators say, which is unusual for an ad campaign that is more than a decade old. The brand will live on even as tourism officials face questions about the amount of taxpayer money devoted to the campaign. State tourism officials say campaign brings in more than $1 billion.

Read the whole story at Crain's Detroit Business »

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