Playboy Integrates Publishing, Marketing Team

  • June 7, 2005
Playboy Enterprises Monday said it restructured its marketing team, moving it from a publishing unit to a corporate-level post to better leverage integrated marketing deals involving events and promotions, as well as branded entertainment. Lisa Natale was named senior vice president-corporate events and promotions, overseeing the efforts, in addition to her role as marketing director for the publishing group.

--J.M.

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