Audi of America is crowing over the results of its alternate reality gaming (ARG) "Art of the Heist" viral campaign. The company says the game has generated four times more online buzz for the A3
compact car, has engaged more than 200,000 people in a single day, and has attracted 79 percent more qualified visitors to the Audi Web site, as compared with previous efforts.
Read the whole story at Clickz, June 9, 2005 »