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REI Closes Stores On Black Friday, Encourages Outdoor Activities

For the third year in a row, the Seattle-based outdoor retailer REI closed all its stores on both Thanksgiving and Black Friday. The consumer co-op processed no online orders. Instead, REI paid all 12,000 employees (even hourly workers) their regular pay to take the day off. The retailer was encouraging everyone to delay their holiday shopping frenzy an extra day and instead spend it outside with a promotion themed #OptOutside.

Read the whole story at Brand Channel »

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