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Lincoln Hopes MKC Appeals To Younger Buyers

Lincoln Motor Co. is betting on its lone small crossover SUV to drive new customers to a brand that’s reinventing itself again. The 2019 Lincoln MKC crossover targets a growing, profitable segment favored by consumers. The MKC also serves as an entry-point to the brand, per Robert Parker, director of marketing, sales and service. It appeals to a younger demographic, and is Lincoln’s least expensive vehicle.

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