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Sponsors Shy Away From FIFA

FIFA, the global governing body for soccer, ordinarily enjoys huge revenue streams from sponsorship deals attached to the world’s most-watched sporting event, the World Cup. But less than a year before the next edition of the tournament, the organization is having trouble finding companies willing to be a partner. The sport is more popular than ever. What is different this time is FIFA’s reputation.

Read the whole story at The New York Times »

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