Weight Watchers competes against a host of companies, from weight loss apps like Lose It!, to fitness trackers like Fitbit, to fitness classes that have morphed into lifestyles like SoulCycle.
As such, the iconic brand is on a mission to move toward a more holistic approach, while also convincing the public (and younger consumers) to look at them in a new light. This touches a multitude of
products, including meetings, events, and content.
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