Music and video freely accessible to anyone on the Web is the centerpiece of America Online's planned switch to an advertising-supported operation aimed at maximizing daily traffic rather than
subscription sales, according to the company. Executives from the Time Warner online service unveiled the new content strategy at a press event yesterday. The portal, which has 22.6 million
subscribers, will still provide those subscribers with a package of software and support services such as parental controls, special sections for children and antivirus and security programs.
Read the whole story at Adage.com, June 14, 2005 »