Facebook Offers Audio To Introduce Users To Various Artists

As part of a broader effort to increase video engagement, Facebook is offering amateur auteurs a library of audio to spice up their offerings.

At launch, the new Sound Collection service includes thousands audio tracks and sound effects, all of which are owned by Facebook. They are free and legal for producers to use.

Available on Facebook and Instagram, the service also includes discovery tools. Users can learn about different artists, follow those they like, and browse sounds by genre, mood, length and vocals.

While still relatively new, Facebook’s video ad strategy is already showing signs of success. Across its flagship platform and Audience Network, internal data shows more than 70% of in-stream video ads -- up to 15 seconds in length -- are viewed to completion.

The social network increasingly owes its success to video, analysts say.

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“Facebook’s users are captivated by videos on the platform,” eMarketer forecasting analyst Monica Peart noted in a recent report. “Video, both live and recorded, is a key driver of growing user engagement and advertiser enthusiasm.”

Still trying to foster a community of video creators to rival YouTube, Facebook has recently rolled out new tools for producers.  

Packaged in its “Creator” app, new tools were intended to make it easier to create live broadcasts, and then personalize them with original intros and outros, graphic frames and custom live stickers.

With a new “community” tab, producers were invited to connect with fans and collaborators via a unified inbox, which centralizes comments from Facebook and Instagram, as well as messages from Messenger.

The Creator app also offers camera effects and frames and tools to cross-post content to other platforms.

1 comment about "Facebook Offers Audio To Introduce Users To Various Artists".
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  1. Denny Daniel from The Museum of Interesting Things, December 11, 2017 at 11:26 a.m.

    Clearly this is a ploy for youtube to stop people from making anything there as far as monetization. They have made it nearly impossible to monetize. They now say that nearly all videos are not suitable and you have to have at least 1000 views to even try to change that. So it is not worth it to post on youtube. You are wasting 1000 views for free for them. This change just happened and they are not tellling anyone, you just get punished. I work with kids and nothing I post is unsuitable. so the "algorithm" is a scam! 

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