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Wendy's Sassy Twitter Team Hosts Q&A

  • The Drum, Friday, December 15, 2017 8 AM

Wendy’s is one of few brands whose Twitter account is one that people actually want to follow and engage with, mostly because its tweets are typically made up of snarky and quippy remarks that are often made at the expense of rival McDonald’s. On Thursday, the social media team behind these tweets took to Reddit to shed some light on how they’ve managed to create a brand Twitter account that isn't totally cringeworthy.

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