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Chevrolet Continues To Emphasize Strength In New Silverado Pickup

  • USA Today, Monday, December 18, 2017 8:04 AM

Chevrolet unveiled its new 2019 Silverado pickup and the brand’s talk is all about steel — whether it’s the truck’s steely-eyed front-end appearance or the metal that lines its bed. Chevy, which has previously attacked the Ford F-150’s truck bed in comparison ads, touts that the ’19 Silverado’s use of “a higher-grade (steel) alloy is used in the roll-formed, high-strength-steel bed floor, contributing to a bed that is more functional and lighter weight.”

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