Kimberly Caruso, formerly advertising sales manager for Oh! Oxygen Media, has signed on as director, ad sales research for Hallmark Channel and Hallmark Movie Channel.
Caruso will be working
on research materials--including ratings estimates, ratings tracks, competitive spending, viewer profile reports, and presentations. Caruso will also be responsible for generating estimates for
Hallmark's ad sales, analyzing competitive and daypart ratings and assisting with sales presentations. Before Oh! Oxygen, Caruso's other positions included senior research analyst for MTV Networks and
research analyst for E! Entertainment Television.
--David Kaplan