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BlowSearch Tackles Click Fraud

When I first heard of BlowSearch I thought it might be a search engine for porn. My mistake. Instead of connecting XXX searchers with XXX content, Brooklyn, New York-based BlowSearch is a metasearch engine that pulls results from 27 search engines, sorts them for relevancy and discards duplicates. What makes it special is the niche it yearns to fill. It guarantees advertisers the traffic they receive will be legitimate or their money back. Although tiny BlowSearch is a mere David among Google-iaths (comScore Media Metrix ranks it 24th in terms of popularity among search engines) it stands out for its aggressive anti-click-fraud stance.

Read the whole story at Wired, June 16, 2005 »

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