Around the Net
How An Ad Becomes A Meme
- The New York Times, Tuesday, January 2, 2018 8 AM
Citizens of a fictional world approach their king, presenting Bud Light as an offering. The king names each person a “friend of the crown,” then leads the banquet hall in a toast in which they all repeat “dilly dilly.” When a man instead smugly presents “a spiced honey mead wine that I have really been into lately,” he is shuffled off to the “pit of misery.” Bud Light is for you and all of your friends; fancy craft beer is only for yourself.
