What’s it take for General Mills to shelve its previous quest to make Americans eat less sugary breakfast cereals? A chance to troll Kellogg, apparently. The Trix and Cheerios maker has
released a brand-new cereal that substitutes Lucky Charms’ oat pieces for crunchy corn flakes exactly à la its rival’s best-selling cereal and, more hilariously still, put inside a
box straight-up labeled “Lucky Charms Frosted Flakes.”
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