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Allergan Asks Alzheimer's Caregivers To 'Hold On To Hope'
- The Drum, Wednesday, January 3, 2018 8 AM
Pharma company Allergan is introducing an awareness initiative for Alzheimer’s disease with a video that calls on caregivers to rediscover hope and urgency, while also portraying the brutal, irreversible and destructive symptoms associated with the disease. At the end of the video, themed “Hold On To Hope,” consumers are encouraged to go to the Learn About Alz website for more info.
