Around the Net
Consumers Check Out Brands Online Pre-Purchase
- Marketing Land, Wednesday, January 3, 2018 8 AM
There’s a saying that a happy customer tells one person while an unhappy customer tells anyone who will listen. In a social, mobile, real-time world, shared experiences only become more potent. Mobile devices have created a new generation of super-empowered consumers. They’re connected, informed and sophisticated. These consumers are also more impatient, demanding and curious.
