Procter & Gamble’s Olay is unleashing a Millennial-minded update to moisturizers in its key franchises: Regenerist, Total Effects and Luminous. L’Oréal Paris has caved to consumer demand for natural ingredients with clinically proven efficacy, and is launching an anti-aging product that blends pro-retinol with an ingredient common in Chinese medicine. Unilever is offering some firsts-to-mass, including a cleansing stick on St. Ives.