• by John Gaffney , August 28, 2002

To Do List For Tuesday “OK Summer’s Over, Back-To-Work” List: 1) Discuss whether new recast Rolling Stone is a brilliant turn of the corner or a wimpy copy of Maxim/Blender. 2) Discuss research project to find out whether young adults are as shallow as Rolling Stone, MTV and Maxim thinks they are. 3) Start working on plan B for placing sports clients if baseball goes out on strike. 4) Cancel meeting with Major League Baseball rep to discuss next season. 5) Register for Forecast 2003 on Sept. 25. 6) Set meeting to discuss status of national newspaper advertising. 7) Check out new Newspaper Association of America ad and readership numbers. 8) Get back to G&J about status meeting with Rosie. 9) Get back to Oxygen on new pitch meeting. 10) Discuss strategy for Omnimedia ads. 11) Schedule meeting for Gene Simmons Tongue magazine. 12) Set meeting to review use of celebrity based magazines. 13) Order more coffee.

Kmart Si: When I saw yesterday’s announcement that Kmart will start to print a Spanish language circular, effective this week, my first thought was “brilliant.” My second thought was: “Why did it take so long to do that?”

Most Overrated Story Of The Summer: Oxygen.com cuts half their staff. So what? It doesn’t touch the Oprah site, and Oxygen was only delaying what every other media owner has done at some point. It hardly means its “over” for Oxygen, Matt Drudge.