• by Ray Schultz , January 9, 2018

Playable, the provider of a video email SAAS platform, has formed a global partnership with Emarsys, the supplier of a marketing platform, to help brands add video content to their email campaigns, according to MarTech Advisor. Playable allows brands to embed video within their email campaigns, including live video streaming and high-resolution.

The Emarsys  enables companies to target their imost mportant customers, the firm says.

Adi Topaz, head of technology partnerships at Emarsys, notes that “presenting engaging responsive content in every marketing communication is high on every marketer’s agenda.”