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CVS Promotes Truth-In-Advertising For Beauty Products

  • CBS News, Tuesday, January 16, 2018 8 AM

CVS Health is planning a change in how consumers shop for beauty products. The drugstore chain will inform customers if ads for products were digitally altered. A watermark will highlight imagery without changes. Those products include makeup and skincare items, where photos are edited to adjust a person's size, shape or skin color. It is designed in part to appeal to young women ages 13-24 who prefer realism in advertising.

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