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Harley-Davidson Targets Millennials

Harley-Davidson and other motorcycle makers are trying to find a way to throttle up sales this year, but the road is rutted with obstacles. The motorcycle manufacturers are caught between two customer demographic trends: Millennials who aren’t widely embracing the motorcycling lifestyle and Boomers who think they are getting too old to keep riding. They’ve also seen sales decline in some states, including Texas.

Read the whole story at USA Today »

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