In an effort to go after rival McDonald's, Burger King has unveiled a hefty new burger made with a half-pound of beef. The Double Quarter Pound King Sandwich takes direct aim at
McDonald's Double Quarter Pounder. Unlike the Double Whopper, the new Double Quarter Pound King has no lettuce, tomato or mayonnaise, but it does have two slices of cheese. The new burger
also has 60% more beef than the old Big King burger.
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